Coogi is a fashion label known for its colorful knitwear.[1]. Founded in 1969 as Cuggi in Toorak, Melbourne, Australia, the label was renamed in 1987 to sound more like an indigenous Australian name[2].

While most famous for its textured knitwear in the 1980s, the brand was popularized in the U.S. as urban hip-hop wear.[3] In addition to clothing, the company''s 1992 international trademark filing registered the brand for cosmetics and toiletries, leather, furniture, textiles, and toys.[4]

The brand struggled after the September 11, 2001 terrorist attacks, and was purchased by a joint U.S venture, Coogi Partners LLC, in 2002.[5]